Construct Your Offer

When constructing an offer you should always bear in mind a single rule -- people are not idiots. Before parting with their hard-earned money, people make thorough calculations. They the best deal. That is why you have to construct a tempting and irresistible offer.

What important aspects you should consider:

Price
Price is a critical consideration. It has to be both high enough to allow mark-up, and not so high to discourage customers.

Shipping and Handling
Shipping and handling is a rather significant cost. Your deal may even fell through if the shipping cost is unjustified.

Sale Units
Don’t confuse people by offering too many options. You may keep your offer simple and offer just one unit, instead of selling “two for the price of one”. By selling one unit at a time, you can capture more customers. Don’t try to achieve more than one objective with your sales letter.

Pay Over Time
If your product is rather expensive, you may offer the option of paying in monthly installments.

Free Trial
Try this (it surely works):
A three-month trial subscription for free. If you decide that it is not for you, just write ‘cancel’ on the 12-month subscription invoice we’ll be sending you in 90 days after your three-month trial subscription has run out.

Money-back Guarantee
The money-back guarantee is the essential element of sales letters offering products through the mail. Some customers require their money back. You’ll need to take it into consideration when making your business plan. Everyone expects it.